Climate pioneers by choice,
not by accident
We choose sustainability at every opportunity, improving transparency and infrastructure, sourcing and producing green energy, and aligning with science-based targets.
Our vision is to achieve net zero by 2050
Receiving high praise for circular business model
Setting the benchmark with science-based
Taking action towards our target of net zero emissions by 2050
Taking action towards targets
Science-based targets help us to align our ambitions with global climate goals. They provide a clear route to reducing our environmental impact through achievable action. Lenzing is one of more than 2,000 companies worldwide that have committed to taking science-based climate action in line with the 2015 Paris Agreement – which aims to limit global warming to 1.5°C compared to pre-industrial levels
In 2019, we were the first and only (at the time) manufacturer of cellulosic fibers derived from wood with scientifically confirmed climate targets. Our aim is to reduce emissions by 50 percent per ton of product sold by 2023 — with 2017 as a baseline.
Progress made in 2022 has allowed us to move closer towards achieving our Scope 1 and 2 emissions targets. Achievements include the expansion of green energy use at our sites in Indonesia and China, plus continued investment in the ramp up of our sites in Thailand and Brazil without adding to our annual CO2 emissions.
Sharing knowledge and new technologies enables better choices
Smarter tools for better branding
Lenzing’s E-Branding Service boasts a new suite of online tools to support customers. Available across TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ fibers, the platform provides a one-stop-shop to verify fibers, apply for product licencing or take a masterclass in e-branding. There’s also a helpdesk, webinars and learning modules available in ten languages
“We’ve really enhanced the user experience,” said Harold Weghorst, Vice President of Fiber Marketing & Branding. “Customers can quickly check fiber blends, apply for licensing to use our brands on product labelling and access artwork for marketing.” These online tools make great strides towards combating counterfeiting. “It’s good for business and not just Lenzing’s business, it’s good for the whole value chain,” Harold added. “Consumers benefit too, knowing they really do have the product promised on the label.”
Regulation-ready for better business
In July 2022, the European Commission put forward proposals for future legislation that will mandate transparency across the textile industry. Directives will demand that green claims are substantiated, which means the practice of suggesting a product is less damaging to the environment than competing products will no longer be acceptable. We’re readying our business for these regulations and also raising awareness of them among our customers.
Achieving greater transparency is critical, explained Harold Weghorst, Vice President of Fiber Marketing & Branding. “It generates what we call ‘pull’ from the end consumer. If they can see how a garment is produced, they can make better purchasing choices.”
Brand education empowers better choices
“We are enablers,” said Krishna Manda, Vice President of Corporate Sustainability. “Sharing information about our fibers empowers customers to confidently communicate with end consumers. In turn, consumers have the information they need to make better purchasing choices for their life, day to day. This is our responsibility.” It’s also a responsibility we do not take lightly.
TENCEL™ branded fibers have been gaining ground on the market for 30 years but there’s still a way to go, as Caroline Ledl, Head of Product Management, explained. “Synthetic fibers hold a majority share of the market, especially polyester. Cotton holds a quarter while wood-based cellulosic fibers hold six percent. The biggest portion of that share is Viscose, so this year we’ve really been pushing the benefits of TENCEL™ lyocell fibers in terms of comfort and performance as well as their highly efficient closed loop production process.”
Educational materials were shared across the supply chain to coincide with the opening of our lyocell plant in Prachinburi, Thailand. We also ran a consumer campaign, Wood you, which told the story of how wood sourcing can protect small mammals in their natural habitat
Green energy and improved infrastructure increase self-sufficiency
Cleaner pulp production is energy efficient
Our pulp production is an energy intensive but energy-efficient process. Our pulp mills in Austria, the Czech Republic and Brazil generate vast quantities of energy-rich biomass by-products when dissolving wood into pulp. A percentage is used to make biorefinery products for the food, pharmaceuticals, cosmetics and chemical industries. The remaining portion — lignin and bark — is burned in a recovery boiler to produce steam that activates a turbine-powered electricity generator.
“We not only use the highest quality of wood available,” explained Luis Künzel, Vice President of Pulp Brazil, “we also transport it with the bark intact to prevent silica or dust contamination. In addition to this, we decided from the start to use a chlorine-free bleaching process. This reduced effluent so that water is easier to treat before it returns to the river.” Other chemicals released during the dissolving process can be re-used.
Our pulp mill in Brazil produces so much energy that half is fed into the national grid.
Additional trees to be planted in Europe by 2023, as outlined in the EU Biodiversity Strategy.