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Fiber identification system
Lenzing utilizes fiber identification technology to ensure transparency and traceability across its fiber portfolio. This technology has been successfully implemented for LENZING™ ECOVERO™ branded viscose fibers, TENCEL™ branded modal and lyocell fibers, TENCEL™ x REFIBRA™ lyocell fibers, and the LENZING™ FR portfolio. Additionally, Lenzing has integrated this patented technology into its specialty fibers, such as LENZING™ Lyocell Skin, designed for beauty applications and marketed under the VEOCEL™ brand, spun-dyed LENZING™ ECOVERO™ branded viscose in black and LENZING™ ECOVERO™ x REFIBRA™.
This technology helps safeguard brands and retailers by verifying that their products are produced in state-of-the-art facilities meeting high standards for resource efficiency, environmental stewardship, and social responsibility, and prevents the usage of fibers derived from controversial wood sources.
The fiber identification system operates by verifying the origin of Lenzing fibers in the value chain, from Lenzing to the finished garment. This enables full traceability, counteracting the risk of counterfeiting and reinforcing product authenticity. As a result, brands and retailers gain confidence that their products are ethically sourced and manufactured, and can provide assurance to consumers about the sustainability of the fibers used.
Lenzing E-Branding Service
Lenzing’s ingredient branding empowers brand partners, who are Lenzing’s indirect customers, to communicate the sustainable properties of Lenzing fibers to consumers. Retailers benefit from Lenzing and brand partners who can help to tell a consistent, transparent sustainability story. The Lenzing E-Branding Service supports this need by providing an online platform for brand partners to access certification and licensing options.
Registered Lenzing textile brand partners can apply for fabric certification, license agreements or Lenzing hang-tags while nonwoven brand partners can also register for combined certification and licensing. This platform facilitates value chain transparency from Lenzing to the consumer, including fabric testing by Lenzing to verify that fabrics meet defined standards.
In 2024, the Lenzing E-Branding Service introduced the Bulk Application feature, thereby further improving efficiency. Users can now submit up to 150 Product License applications in a single batch using a simple three-step process: prepare, upload and submit. A pre-loaded Excel form, which is customized according to the user’s history, helps streamline the process with built-in checks to flag inconsistencies or duplicates. This feature speeds up verification, enhancing transparency and supporting clearer communication regarding sustainability.
The Lenzing E-Branding Service serves its partners in the value chain – from fiber purchasers to fabric manufacturers, converters and end-product makers, all the way to retailers including online stores. By continually refining the E-Branding Service platform and adding innovations such as the Bulk Application feature, Lenzing aims to attract more partners, increase the use of its trademarks and educate consumers about sustainable, lower-impact materials.
E-Branding Service
Since the launch of the E-Branding Service in 2018, the number of applications for licenses and swing-tickets processed by the E-Branding Service Team has grown at a compounded annual growth rate of more than 30 % every year. Despite the challenging economic conditions after the height of the pandemic in 2021, the TENCEL™ and LENZING™ ECOVERO™ brands have continued to grow their licensed product base at a compounded annual growth rate of over 10 %.
Lenzing downstream value chain traceability via Fibercoins™ digital Tokens
Following several successful pilot projects in 2019 together with the innovative software provider TextileGenesis™, Lenzing introduced its digital platform for textile value chain traceability in 2020, marking a significant milestone for the company. Launched in November 2020 for TENCEL™ and LENZING™ ECOVERO™ branded fibers, this platform provides customers and partners with comprehensive visibility across the entire textile supply chain. As traceability has become a top priority for apparel and home textile brands, Lenzing’s digital token-enabled platform supports the industry’s growing demand for transparency and sustainable practices.
The platform’s use of Fibercoins™ digital tokens has been central to its success. Fibercoins™ technology allows Lenzing to issue digital tokens in proportion to the physical shipments of TENCEL™ and LENZING™ ECOVERO™ branded fibers. These tokens act as unique “fingerprints”, enhancing the security and authenticity of the textile supply chain by preventing record tampering. This system ensures a more reliable digital chain of custody.
Since its inception, over 7,000 textile supply chain companies –ranging from spinners, mills and manufacturers to ESG standards and certification bodies – have joined the platform. Major fashion brands, such as H&M and Bestseller, have begun rolling out TextileGenesis™ for all regenerated cellulose fibers. The demand for digitally traceable fibers has grown, with the number of Fibercoins™ digital tokens issued each month continuing to rise steadily.
TextileGenesis™
TextileGenesis™ is a pioneering textile supply chain traceability platform for the fashion and textile industry. Fibercoins™ traceability technology creates real-time digital accounting of sustainably produced fibers along the entire textile supply chain from fiber to retail, creating an entirely new level of traceability for brands and retailers. The platform is custom-built for all sustainably produced fibers, such as regenerated cellulose fibers, wool, recycled polyester and organic cotton.
Digital Product Passport
Textiles are the priority product group for regulation under the Ecodesign for Sustainable Products Regulation (ESPR), within the umbrella of the EU Green Deal. ESPR will also establish information requirements for the Digital Product Passport (DPP), enhancing transparency and data granularity to promote circularity and sustainability in textiles. The European Commission is working on standards and IT solutions for the DPP. These are expected to become mandatory for textiles around 2026, as manual data generation will not be feasible until then due to the enormous quantity of data required. Thereafter, Lenzing will have to disclose certain information about its fibers to its customers. It is not yet clear whether the scope will also include data from Lenzing’s upstream value chain, e.g. relating to certification.
In 2024, Lenzing joined the CIRPASS-2 Expert Working Group 3 – Textiles Stakeholder Group. The group’s objective is to incorporate the textile industry’s insights regarding aspects such as value chains, supply chains, and product characteristics, to help clarify the benefits and challenges involved in implementing DPPs in the sector, while discovering and validating new business models, and understanding the needs of SMEs in the sector as well as evolutions in sustainable consumer behavior. The group will also contribute to building sector-specific ontologies.
Combining real-time shipment and carbon visibility
A real-time ocean shipment visibility tool has been available to Lenzing customers worldwide since September 2023, driving digitalization and transparency in the global textile and nonwoven supply chain.
Lenzing launched the real-time ocean shipment visibility tool in collaboration with project44, a digital supply chain solutions company. To address supply chain complexities, Lenzing integrated a real-time application programming interface (API) connecting its ERP system to project44’s “Movement” platform. This combines AI, GPS sensors and machine learning to provide customers with real-time data on fiber orders, including shipment status, container location, vessel route tracking and estimated arrival times.