Strong Brands
With its focus on premium and specialty fibers and a deep understanding of the needs of customers and partners, Lenzing is well positioned in the textile and nonwovens markets. The Lenzing Group markets its premium fibers under strong and well-established product brands. Textile fibers are marketed under the TENCEL™ and LENZING™ ECOVERO™ brands, nonwoven fibers under the VEOCEL™ brand and LENZING™ as a brand specifically for our partners’ applications in technical and industrial areas. Today, over 1,000 global brands rely on our products – from luxury fashion to hygiene products and technical textiles. They benefit from Lenzing’s recognized reputation as a reliable partner and manufacturer of innovative premium fibers.
TENCEL™
TENCEL™ is Lenzing’s premium brand for textile applications, representing award-winning, environmentally responsible materials that offer exceptional wearing comfort.1 With a wide range of fiber types and blending options, the TENCEL™ brand offers an almost limitless number of product designs and functional possibilities. Under the TENCEL™ brand, Lenzing produces three cellulose-based solutions: TENCEL™ Lyocell, TENCEL™ Modal and TENCEL™ Lyocell Filament.
LENZING™ ECOVERO™
LENZING™ ECOVERO™ is Lenzing’s textile fiber brand for high-quality viscose that meets both environmental and fashion requirements. By reducing environmental impact, using resources more efficiently and minimizing waste in production, LENZING™ ECOVERO™ contributes to a cleaner, more ecological world.2 The LENZING™ ECOVERO™ fibers produced with REFIBRA™ Technology use textile waste as a raw material in addition to wood. These fibers consist of at least 20 percent recycled material.
VEOCEL™
VEOCEL™ is Lenzing’s premium nonwoven brand for natural, everyday care products, offering solutions from surface cleaning to beauty and personal care. From baby wipes and diapers to tampons, facial masks and cleaning products, VEOCEL™ enables brands and consumers to switch from fossil-based materials to cellulose-based lyocell or viscose fibers. As an ingredient brand, VEOCEL™ also acts as a seal of trust for sustainable and biodegradable materials in nonwoven applications.3
LENZING™
LENZING™ is tailored to the requirements of partners in technical and industrial sectors. The portfolio includes fibers for technical applications as well as biorefinery and co-products. LENZING™ solutions are used daily in applications that affect everyday life – from electrical separators in lithiumion batteries to packaging and acetic acid for household use. With LENZING™, we offer a preferred alternative for the transition to a cleaner industry: intelligent, wood-based solutions precisely tailored to customer needs. A distinctive example is the LENZING™ FR fiber – a sustainably produced modal fiber with flame-retardant properties used in protective clothing such as firefighter uniforms and protective clothing.
1TENCEL™ lyocell and modal fibers are produced with 50% lower CO2 emissions and water consumption compared to conventional lyocell and modal fibers. The results are based on LCA standards (ISO 14040/44) and are available via Higg MSI (Version 3.91).
2LENZING™ ECOVERO™ fibers are made with at least 50 percent less carbon emissions and water consumption compared to generic viscose. Results based on Higg MSI (v3.91)
3Various LENZING™ viscose fibers for nonwoven applications are certified by TÜV AUSTRIA as biodegradable in soil, freshwater and seawater as well as compostable under domestic and industrial conditions. This does not apply to California, USA and France.